At NOVUS, every month brings new moments to celebrate — from athletes chasing their dreams to communities rallying together and causes that inspire us all.

Hometown pride is running strong at NOVUS as we welcome Michael O’Shaughnessy as one of our newest brand ambassadors.

Some athletes are born with natural talent. Others rise through pure determination. Christina Wellen is the kind of athlete who proves that grit, heart, and relentless work ethic can take you farther than you ever imagined.

July marks a season of momentum, milestones, and meaningful moments. From the rail at Saratoga to the courts of Nebraska, the NOVUS community continues to rise—anchored by purpose, driven by performance, and elevated by the people we serve

June was a month of milestones. From raising over $50,000 at the CAT15 to making our debut at Saratoga as NYRA’s preferred apparel provider, this past month reminded us what happens when passion, purpose, and community collide.

What started as a backyard volleyball tournament hosted by the Bernardo brothers has grown into the Capital Region’s largest fundraising volleyball event—and this year, CAT15 raised an incredible $50,577 for the American Cancer Society and The 1:12 Project.

As spring hits full stride, we’re celebrating fresh starts, big wins, and the relentless drive that defines the NOVUS community.

April was packed with stories that remind us why we do what we do. We showed love to purpose-driven athletes, gave back to our local community, and brought bold visions to life.

This year, CAT15 is personal. We’re dedicating this tournament to our cousin Jessica Bernardo, a radiant light in our family and this year’s “Crown of Courage” recipient—a new honor that spotlights a courageous individual in the NOVUS community who inspires us to rise above.

March was a winning month for NOVUS, from strengthening relationships with high school football coaches to showcasing our premium apparel to athletic directors across New York.

For the first time ever, you can get your hands on exclusive FireWolves x NOVUS gear at DICK’S House of Sport in Latham. This isn’t just an apparel drop—it’s a game-changing moment as both brands make their debut at this premier retailer.

January has been packed with incredible opportunities to connect, collaborate, and inspire—from our presence at SEEK 25 in Salt Lake City and ABCA in Washington, D.C., to hosting athletic leaders at our headquarters.

At NOVUS, we celebrate the triumphs of purpose-driven athletes who inspire greatness both on and off the field. One such athlete is Joseph Girard III, the longest-tenured NOVUS athlete, whose journey from Glens Falls to professional basketball in Europe has been nothing short of extraordinary.

As we close the curtain on 2024, we’re excited to share some of the highlights that made this holiday season—and the entire year—so special.

We’re thrilled to announce the grand opening of our first-ever retail location at the Impact Athletic Center. This milestone marks an exciting new chapter for NOVUS as we continue to empower purpose-driven athletes.

At NOVUS, we're more than just an athletic brand—we're a purpose-driven company on a mission to support athletes who strive for excellence. We design premium team uniforms, sportswear, and corporate apparel for those who push their limits and embrace every challenge. Now, we're expanding our team and looking for talent!

From outfitting Section II football teams to honoring our nation’s heroes, joining the fight against cancer, and championing local rivalries at the UAlbany Cup, this season has been nothing short of extraordinary.

Welcome to the October NOVUS Newsletter! From hosting our third annual Breast Cancer Awareness Event, to celebrating our collaboration with the University of Maine and its standout hockey captain, our NOVUS family continues to grow and make an impact.

From small-town roots to a historic MLB debut, Zach Remillard’s journey with the Chicago White Sox showcases resilience and perseverance. Overcoming setbacks like Tommy John surgery, Zach’s story embodies NOVUS’s values, proving that success comes to those who rise above challenges.