July 2025 NOVUS Newsletter
July marks a season of momentum, milestones, and meaningful moments. From the rail at Saratoga to the courts of Nebraska, the NOVUS community continues to rise—anchored by purpose, driven by performance, and elevated by the people we serve. In the July Newsletter, we’re celebrating our annual Team & Client Appreciation Day, the debut of the Saratoga Collection, key partnerships across sports and faith-driven events, and the newest addition to our athlete roster.
Team & Client Appreciation Track Day
We kicked off track season in Saratoga with our annual Team & Client Appreciation Day—a tradition that continues to grow in meaning each year. From taking in the action from the Veranda Suite to cheering railside, the day was filled with great company and unforgettable moments. A major highlight was the NOVUS Crown Jewel race, named in our honor, which we had the rare opportunity to watch from the Winner’s Circle. We're grateful to our team and clients for being such a vital part of the journey.
Saratoga Collection Launch & Trackside Pop-Up
For the first time ever, we brought NOVUS to the track with an exclusive pop-up shop—unveiling the Saratoga Collection, a limited-edition drop inspired by the legacy, energy, and elegance of America’s most iconic racecourse. Designed for everything from early mornings in the paddock to golden hour by the rail, this collection captures the spirit of Saratoga summers. We’ll be back for another pop-up at the track on August 2—don’t miss it!
NOVUS Heads West for Napa Institute
NOVUS co-founder, Garrett Bernardo, traveled to California for the 15th Annual Napa Institute Conference, where NOVUS outfitted attendees and built meaningful connections with both current and future partners. Events like these continue to deepen our mission-driven approach—uniting style, purpose, and values.
Customer Spotlight: Frontier League All Star Game
For the fourth consecutive season, we partnered with the Tri-City ValleyCats to outfit their players, coaches, and staff. This year, our collaboration reached new heights as we designed the official jerseys, hats, and polos for the Frontier League All-Star Game at The Joe. Proud to help them shine under the lights—on and off the field.
Athletes on the Rise: Rebekah Allick
We’re proud to welcome Rebekah Allick, standout middle blocker for Nebraska Volleyball, to the NOVUS Ambassador roster. At 6'4", Rebekah is a dominant force on the court—earning All-Big Ten honors and helping lead the Huskers to multiple NCAA tournament runs. But what truly sets her apart is her mindset. Rebekah plays with heart, humility, and a higher purpose, grounded in her faith and driven by a desire to make an impact beyond the game.