August 2025 NOVUS Newsletter
At NOVUS, every month brings new moments to celebrate — from athletes chasing their dreams to communities rallying together and causes that inspire us all. August was no exception. From outfitting teams on the world stage to supporting meaningful tournaments and partnerships, we’re proud to share the stories that embody what it means to rise, persevere, and claim your crown.
The Saratoga Collection
This August, the Saratoga Collection once again turned heads in Saratoga. From the buzz of our second trackside pop-up shop to our debut at the iconic Fasig-Tipton Horse Sales, the collection lets people bring the Saratoga memories home with them. Featuring performance polos and classic hats inspired by the heritage of Saratoga summers, each piece is designed for those who know the thrill of race day and the charm of the season. The collection is available to shop online while supplies last.
NOVUS on Jimmy Kimmel Live!
In case you missed it, the crown made its late-night debut as comedian Kevin James was spotted rocking a NOVUS hat during his recent interview with Jelly Roll on Jimmy Kimmel Live! We love seeing NOVUS out in the wild!
A Night at the Ballpark
The NOVUS team kept a favorite summer tradition alive with a night at the Tri-City ValleyCats game at The Joe. For our co-founders, who grew up playing baseball and spending summer nights at the ballpark, it’s a tradition that runs deep. For four seasons, we’ve had the honor of outfitting the ValleyCats — and it’s always a thrill to see our gear in action, from the field to the stands to the pro shop.
Cooperstown Dream Day Baseball Camp on DoubleDay Field
For the fifth year, NOVUS was proud to outfit players, staff, and volunteers for a special skills camp at historic Doubleday Field. Over 100 athletes from Pathfinder Village—a community for individuals with Down Syndrome and Autism—hit the field to claim their crown alongside MLB legends and World Series Champions, like Dickie Noles and Tom Carroll. The day was a true celebration of inclusion, passion, and the pure joy of the game.
Folds of Honor: American Dunes Golf Tournament
This month, the NOVUS team attended the Folds of Honor American Dunes Golf Tournament in Grand Haven, Michigan. Invited by our partners at Folds of Honor South Texas, we had the opportunity to connect with Lt. Col. Dan Rooney, the founder of Folds of Honor, and join a truly meaningful event.
American Dunes is more than just a golf course — it’s the flagship venue of the Folds of Honor fundraising series, built to honor service, sacrifice, and faith. Since its founding, Folds of Honor has awarded nearly 62,000 scholarships totaling $290 million to the spouses and children of fallen or disabled U.S. military service members and first responders.
In partnership with Folds of Honor, NOVUS is proud to be designing the Bomber Collection — a line of polos and performance attire inspired by the aircraft flown by active duty members, created to honor and pay tribute to those who serve.
Customer Spotlight: Tri-Village Baseball
The Tri-Village 10U baseball team from Bethlehem, NY, recently competed in the 2025 Cal Ripken World Series in Indiana after winning their District, State, and Regional tournaments. NOVUS was proud to outfit the team with custom gear as they represented the Capital Region and the Northeast.
“Working with NOVUS has been amazing. Every time we need something, I just send an email to the team and they get back to us in no time. They genuinely take pride in seeing our players in their gear.”
Photo Credit: Abbie Irons
Athletes on the Rise: Michael O’Shaughnessy
From Bethlehem ballfields to the SEC stage, Michael O’Shaughnessy’s journey is one we’re proud to be part of. A longtime NOVUS ambassador who grew up wearing our gear, Michael starred at Davidson before transferring to the University of Georgia for his senior year. One of the top draft-eligible players in the country, he’s known for his power at the plate, sharp discipline, and infield versatility. We can’t wait to follow his season with the Georgia Bulldogs.
