May 2025 NOVUS Newsletter
As spring hits full stride, we’re celebrating fresh starts, big wins, and the relentless drive that defines the NOVUS community. From standout athlete stories to custom gear that helps teams rise to the occasion, May is all about momentum. Whether you're wrapping up a season, gearing up for summer, or chasing new goals—this month, we're reminded that every champion's journey begins with a decision to rise.
Driving for Diabetes Celebrity Golf Classic
We were honored to be the presenting sponsor for the Raelynn Driving For Diabetes Celebrity Golf Classic—a powerful event raising awareness for diabetes. From start to finish, it was a day fueled by purpose and making an impact. NOVUS was proud to outfit the golfers in custom gear as they hit the green to drive change. Special shoutout to country star Thomas Rhett, who teed off with the NOVUS team.
GymRat LIVE & GymRat CHALLENGE
The crown touched down at this year’s GymRat events, where NOVUS proudly served as the official apparel sponsor. From rising stars to seasoned icons, the courts were packed with fierce competition—and plenty of NOVUS gear. Winning teams didn’t just take home trophies—they claimed their crowns with exclusive Crown-Claimed Tees.
NOVUS Becomes the Preferred Apparel Provider of NYRA
We’re off to the races with an exciting new partnership! NOVUS is proud to be the Preferred Apparel Provider of NYRA for the summer season—including the 157th Belmont Stakes Festival and the Saratoga Meet. We’re outfitting NYRA staff and preparing to drop a limited Saratoga Retail Collection—launching trackside and online this summer.
CAT15: Crown of Courage
Every summer, the CAT Volleyball Tournament brings our NOVUS family and community together for more than just volleyball—it’s a platform to rise up for causes that matter. This year, CAT15 hits closer to home. We’re dedicating the tournament to our cousin, Jessica Bernardo, who is courageously battling breast cancer. Jessica is a radiant light in our family and this year’s “Crown of Courage” recipient—a new honor created to recognize someone in the NOVUS community who inspires us to rise above.
We hope you’ll join us on Wednesday, June 18 at 4:00PM for CAT15 as we come together with one shared goal: to raise $50,000 in support of the American Cancer Society and The 1:12 Project.
Customer Spotlight: Tri-City ValleyCats
We’re proud to outfit the Tri-City ValleyCats for the fourth consecutive season. Their commitment to the game and the community continues to inspire us—and we’re honored to support them both on and off the field.
“We have enjoyed a great partnership with NOVUS over the past few years. Their design team has helped transform our on-field uniforms and our players are proud to rep their performance workout gear as well. Our fans love their retail apparel which is top notch quality. We are excited to debut several custom jerseys from NOVUS this season and thrilled to have them as our design partner for the 2025 Frontier League All-Star Game at Joe Bruno Stadium on July 16th.”
Athletes on the Rise: Christina Wellen
Christina Wellen’s inspiring journey from under-recruited high school player to Division I outfielder is a powerful reminder of what grit and determination can accomplish. After walking on at the University of Florida and later transferring to UNC Charlotte, Christina didn’t just earn a roster spot—she earned the respect of everyone who witnessed her relentless work ethic. Her path has had its share of ups and downs, but through it all, she remained a beacon of perseverance. Now, as a proud graduate, she’s setting her sights on a career in accounting. We’re honored to celebrate her impact as a NOVUS athlete. Time to rise, Christina!
