November 2023 NOVUS Newsletter

New Product Launches, Claiming Crowns, and Holiday Gifting

As we enter the winter months, our latest newsletter is packed with exciting updates and noteworthy achievements. From the launch of our exclusive Heritage Collection, a nostalgic nod to our college beginnings, to our experiences at the Good News Conference and Clemson University, this month has been a full of inspiration. Dive into the latest NOVUS Newsletter, as we celebrate triumphs, and unveil the magic of the holiday season through our specially curated gift guide!

The Good News Conference

Members of the NOVUS team attended the Good News Conference in Orlando, Florida. The event featured a distinguished lineup of speakers, including bishops, preachers, doctors, and even the renowned Tim Tebow! We had exclusive NOVUS gear available for sale, allowing attendees to take a piece of the NOVUS brand home with them. 

The Heritage Collection

NOVUS was proud to unveil our limited-edition Heritage Collection this month. This collection is a living testament to our college roots, a homage to the colors that painted our alma mater, and a celebration of the spirit that propelled NOVUS from a college side hustle to a nationwide brand. The collection contains a variety of cotton tees, snapbacks, hoodies and crewnecks—all inspired by our college days, where the NOVUS brand was born. 

NOVUS Visits JG3 at Clemson University

NOVUS took a trip to Clemson to visit NOVUS athlete, Joseph Girard III. Girard has been keeping the Clemson Tigers undefeated streak alive this season and NOVUS was thrilled to have witnessed him claim his crown against Boise State. Girard also participated in a photoshoot, rocking his custom gear and some of our new NOVUS products around campus.

Crown Claiming Champions

Celebrating a season of triumphs, NOVUS proudly crafted some of the winning looks of the season in the Capital Region! To highlight a few, the Columbia Girls Volleyball clinched the Class AA Section II Champions title, while Mechanicville Soccer won the Class B Section II and Regional Champs title. CBA Football secured a notable Class AA football victory in the state quarterfinals. After winning the Class D Section II and Regional Champs title, Stillwater Football will be heading to States. Fonda-Fultonville Football claimed their crown as Class C Section II and Regional Champions and are also off to States this weekend at the Dome!

NOVUS Team Spotlight: Keelin Hollowood

  1. Where are you from? Saratoga Springs, NY

  2. What do you do at NOVUS? Account Manager

  3. What do you love about what you do? I love meeting new people and building relationships. We host a lot of events and fundraisers here at NOVUS so it’s fun and exciting to show people what we’re all about!

  4. How do you claim your crown? Claiming my crown is all about working hard and embracing challenges. IT’s not just about success but about how to turn setbacks into positive outcomes. Whether it be training for a marathon, getting involved in the community, or simply bringing positive energy to the office, I love to welcome challenges as opportunities for growth.

  5. Why NOVUS? The people! Both the customers and the NOVUS team. Whether it’s sharing expertise, working together or celebrating victories, we are always having fun. It’s not just about the individual task at hand but also about the meaningful relationships along the way that elevate the entire experience.

Holiday Gift Guide

Tis’ the season for gifting—or creating your own wish list for the holiday season! The NOVUS holiday gift guide is your go-to source for the best gifts this season, whether you’re introducing someone to the NOVUS brand or continuing your tradition with us—thank YOU for being a part of the NOVUS family! 

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NOVUS Partners with the Albany FireWolves

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Shooting for Greatness: Meet Dolly Cairns