The premier brand for custom team uniforms, sportswear, and lifestyle products.

Headquartered in Albany, New York, NOVUS Clothing Company is a fast-growing apparel brand specializing in high-quality, purpose-driven, custom apparel for athletes, teams, and professionals nationwide. This includes collaborations with notable figures like three-time Super Bowl Champion Harrison Butker. As a mission-based company, NOVUS’ mantra, “Claim Your Crown,” is rooted in living a life of passion, conviction, and perseverance.

OUR MISSION

WE EMPOWER TEAMS, ATHLETES AND PROFESSIONALS THROUGH PURPOSE-DRIVEN PRODUCT AND DEDICATED SERVICE.

WHAT WE DO

TEAM STORES

NOVUS provides an online storefront catering to team sport and corporate accounts, offering a selection of both sublimated and cut-and-sew products.

BULK ORDERS

NOVUS can produce bulk orders for customers with a minimum of 12 pieces of one product of any size range.

ATHLETE PARTNERSHIPS

NOVUS collaborates with collegiate and professional athletes to develop their personal brand, offering services such as logo creation, product selection, and custom designs.

“The great thing about NOVUS is no matter who you are, they’re going to put all the details in the world into your brand and make you feel like you’re the only athlete in the world. I feel like they’ve been a big part of my success.”

— Harrison Butker, NOVUS Athlete & Three-Time Super Bowl Champion Kicker for the Kansas City Chiefs