Customer Spotlight: State Farm
Elevating Corporate Culture: A Spotlight on State Farm’s Dynamic Partnership with NOVUS
In the ever-evolving landscape of corporate wear, NOVUS boldly stepped into the arena during the pandemic, filling a void for high-quality custom workwear. From durable office apparel to thoughtful corporate gifts, our offerings have become synonymous with premium quality and personalized style.
After meeting a handful of corporate clients at various charity events, we’ve forged strong partnerships in the Capital Region and beyond. The dynamic collaboration between NOVUS and State Farm Agent, Erik LaChance, is a partnership that goes beyond custom apparel.
Over the past two years, Erik's unwavering commitment to the Men Wear Pink Campaign not only showcased his dedication to a noble cause but also revealed his passion for fostering a thriving work environment.
"We provided some apparel for the campaign, and Erik was one of the first to jump on board, wanting to do the same for his State Farm Agency,” said Garrett Bernardo, Co-Founder of NOVUS. “Witnessing his passion for building his business and cultivating a great office culture resonates deeply with us."
Working with State Farm is a testament to the impact personalized apparel can have on business culture and brand building. As one of the early adopters of NOVUS for his State Farm Agency, Erik LaChance, speaks to the uniqueness of the NOVUS experience, stating, "It’s always tough to find a company where you can find clothing that’s comfortable, that’s branded nicely, and that you can use in different types of environments. Just walking into their building, you see the products on display, and the staff is awesome. You get a feel for what works for your business because they present all the options."
At NOVUS, we pride ourselves on building relationships with like-minded people and want to ensure they have a premium experience working with us. From navigating product selections to honing in on design styles, State Farm's collaboration with NOVUS embodies the essence of bringing authenticity and style to the workplace.
"We had a lot of fun figuring out the product selection and design styles he was looking for—and getting to see him bring casual Fridays in the office to life with NOVUS is why we do what we do!" said Garrett Bernardo, Co-Founder of NOVUS.
No matter the size of the business, we want to make sure the NOVUS experience is as personalized as the apparel. We know work can be challenging, so we want to make sure the process is as easy as possible for our corporate clients.
"You feel like a Fortune 50 company getting all these options of clothing,” said Erik LaChance, State Farm Agent. “The ability to change out everything from the collar to the design and logo placement is just awesome."
The collaboration between NOVUS and State Farm extends far beyond the apparel. It embodies a shared commitment to philanthropy, a passion for creating vibrant workplace environments, and a dedication to purpose-driven products.